When confronted with the first of many “shelter at home” quarantine orders, many houses of worship struggled with a perplexing dilemma: Who are we if we couldn’t be together? The story of one synagogue’s journey to answer that question illustrates the power of perspective and the potential of pushing through uncertainty into the unknown.
Responding to a Disruptive Marketplace for synagogues: The choice is pretty clear: Kehillat Netflix or Beit Blockbuster. Which one will your synagogue become? Kehillat Netflix takes its name from a company that openly and confidently takes chances, risks failure, goes up against conventional wisdom, constantly pivots strategically, and thus has so far ensured both its survival and its success. Beit Blockbuster closed down.